Anatomy Of A Video Resume

Standing out in a sea of job applicants or catching the eye of potential clients requires more than a polished resume and a firm handshake.

Unfortunately, traditional methods, while still relevant, often fail to capture the full spectrum of an individual's capabilities, personality, and unique value proposition.

Enter the video resume: a dynamic, engaging, and increasingly popular tool that transcends conventional boundaries.

Yes, today we're talking viral, job-landing, brand-building magic! 🔮

But how do you craft a video resume that resonates, goes viral, and ultimately opens doors to new opportunities?

By dissecting three successful video resumes, let us unveil the characteristics of a video resume that not only captures attention but also achieves its core objective: landing a job, securing a client, finding the right candidates to interview or elevating your personal brand.

Grab your popcorn; we're going in! 🍿

Marta Puerto: The Power of Cultural Echoes

Marta's video resume is a masterclass in leveraging cultural references and visual storytelling.

By incorporating the iconic music from “Psycho” when telling us she got laid, Marta taps into a universal cultural lexicon, instantly grabbing the viewer's attention.

Also, Marta excels in visualizing abstract concepts; she markets herself as a product, utilising the ‘free trial’ game-like font, making her proposition both fun, memorable and relatable. 👀

Plus, her proficiency in five languages isn't merely listed but brought to life through a parallel 5-shot grid, demonstrating not just her skills, but her creativity and versatility.

Mariana Kobayashi: The Power of Testimonials

Mariana’s video resume showcases the compelling use of testimonials, a potent tool in building credibility and trust.

Hearing (and seeing!) praise from former colleagues and supervisors adds a layer of authenticity and personal endorsement that text on paper cannot convey.

Testimonials also highlight not just her skills, but also her work ethic, personality, and impact on her professional circle. 👥

Also, her video is tailor-made to echo Google's culture, making her not just a candidate, but a natural extension of the team she aspires to join.

Mark Leruste: The Power of Fun

Mark's video resume stands out for its sheer entertainment value, proving that professionalism doesn't have to be dull.

His ability to weave fun into a professional narrative not only showcases his unique personality but also demonstrates an understanding of the human element in business interactions. 🎭

But, quick warning here: Mark is very clear about his professional achievements and takes the bits where he is talking about his previous work and hard & soft skills very seriously. 

He pokes fun at his personal self, making him so much more desirable as he understand how to use self-irony and seems like he has a high EQ, not only IQ. 

Beyond Job Searching: Using Video for Personal Branding, Client Acquisition & Hiring

A video resume is not merely a tool for job seekers. 🎥

It is equally powerful for professionals looking to attract clients, recruit the best candidate or build their personal brand.

Whether you are a freelancer, entrepreneur, employer branding manager or consultant, a well-crafted video resume can set you apart, making your pitch memorable and impactful.

So, embracing the video resume or presentation might just be your next best move. 📌

And if the prospect of navigating this new terrain seems daunting, worry not!

From scripting to final edits and posting, I would be delighted to be your guide from A to Z, ensuring your video presentation not only captures attention but achieves your professional aspirations. 🚀